White Rabbit candy is a unique Chinese treat that many around the world are curious to try. With its soft, chewy texture and creamy milk flavor, this candy has developed a cult following since it was first made in 1943.

If you’re short on time, here’s a quick answer to your question: White Rabbit candy has a mild and creamy flavor similar to sweetened condensed milk. The creamy candy center is wrapped in a soft, chewy rice paper shell.

In this comprehensive guide, we’ll explore the history of this iconic candy, its ingredients and texture, and do a deep dive into what exactly White Rabbit tastes like. We’ll also look at how to eat White Rabbit properly to get the full experience and where you can find this Chinese novelty treat.

The History and Origins of White Rabbit Candy

White Rabbit Candy is a beloved treat that has been enjoyed by people all over the world. Its sweet and creamy flavor, combined with its iconic packaging, has made it a favorite among both children and adults. But have you ever wondered about the history and origins of this delectable candy?

Let’s take a detailed look.

When and Where White Rabbit Got Its Start

The story of White Rabbit Candy dates back to 1943, during the difficult times of World War II. It was created by the ABC Candy Factory in Shanghai, China. The candy quickly gained popularity for its unique taste and texture, becoming a favorite among locals.

Since then, White Rabbit Candy has become an iconic symbol of Chinese confectionery.

How Its Unique Name and Packaging Came About

The name “White Rabbit” was inspired by the popular fairy tale, “Alice’s Adventures in Wonderland” by Lewis Carroll. The candy’s founder, Mr. Gan, wanted to create a brand that would stand out from the competition. He chose the name “White Rabbit” to evoke a sense of whimsy and fantasy.

The candy’s distinctive packaging, featuring a white wrapper with a red rabbit, was also designed to be eye-catching and memorable.

The Company Behind White Rabbit and How It Became Popular

The ABC Candy Factory, which later became Shanghai Guan Sheng Yuan Food, is the company behind White Rabbit Candy. Over the years, the company has expanded its production and distribution, making the candy available in various countries.

The secret to White Rabbit Candy’s popularity lies in its unique flavor and texture. Made with milk and a hint of vanilla, the candy melts in your mouth, leaving a creamy aftertaste that keeps you coming back for more.

Today, White Rabbit Candy continues to be a beloved treat, not only in China but also in many other parts of the world. Its rich history and delicious taste have made it a cultural icon, representing the nostalgia and joy of childhood for many people.

White Rabbit Candy Ingredients and Texture

The Main Ingredients That Give White Rabbit Its Flavors

White Rabbit Candy is known for its unique and delicious taste. The main ingredients that give this candy its flavors are milk, sugar, and butter. These ingredients come together to create a sweet and creamy flavor that is loved by many.

The milk used in White Rabbit Candy is sourced from high-quality dairy farms, ensuring a rich and creamy taste. The sugar adds sweetness to the candy, while the butter adds a hint of richness. Together, these ingredients create a flavor profile that is indulgent and satisfying.

If you’re curious about the exact recipe and proportions of these ingredients, unfortunately, it remains a closely guarded secret by the manufacturer. However, the combination of milk, sugar, and butter is what makes White Rabbit Candy a truly delightful treat.

The Chewy Yet Tender Rice Paper Wrapping

One of the unique features of White Rabbit Candy is its rice paper wrapping. The candy is wrapped in a thin layer of edible rice paper, which adds to its texture and overall experience.

The rice paper wrapping gives White Rabbit Candy a chewy yet tender texture. It is not overly sticky, allowing you to enjoy the candy without it sticking to your teeth. The rice paper also adds a subtle layer of flavor and a slight crunch, enhancing the overall enjoyment of the candy.

It’s worth noting that the rice paper used in White Rabbit Candy is made from glutinous rice flour, which gives it its distinct texture. This traditional choice of wrapping has been a part of the candy’s appeal for decades.

How the Ingredients and Texture Come Together

When you unwrap a piece of White Rabbit Candy and take a bite, you’ll experience a harmonious blend of flavors and textures. The creamy sweetness of the milk, sugar, and butter fills your mouth, while the chewy yet tender rice paper adds a delightful texture.

The combination of the ingredients and texture of White Rabbit Candy creates a unique sensory experience. It’s no wonder why this candy has gained a loyal following around the world.

If you’re interested in learning more about the history and production of White Rabbit Candy, you can visit the official White Rabbit Candy website for more information.

What Does White Rabbit Candy Taste Like?

White Rabbit candy is a popular Chinese treat that has gained worldwide recognition for its unique flavor and creamy texture. The candy is known for its distinctive white wrapping with a picture of a rabbit on it. But what exactly does White Rabbit candy taste like? Let’s take a closer look.

The Initial Milk Flavor and Aroma

When you first unwrap a piece of White Rabbit candy, you’ll immediately be greeted by a delightful milk aroma. The candy is infused with a rich and creamy milk flavor that is reminiscent of condensed milk. The initial taste is smooth and velvety, leaving a pleasant sensation on your taste buds.

Many people describe the flavor as indulgent and nostalgic, evoking memories of childhood.

Subtle Sweetness Balanced With Tang

White Rabbit candy strikes a perfect balance between sweetness and tanginess. While it is undoubtedly sweet, it is not overly sugary or cloying. The candy has a subtle sweetness that is complemented by a slight tang, creating a harmonious flavor profile.

This delicate balance makes White Rabbit candy enjoyable for people with different preferences when it comes to sweetness.

The Lingering Creamy Milk Finish

One of the most distinctive aspects of White Rabbit candy is its lingering creamy milk finish. After the initial burst of flavor, the candy leaves behind a creamy aftertaste that lingers on your palate. This creamy finish is what sets White Rabbit candy apart from other milk-based sweets.

It adds depth to the overall taste experience and leaves you wanting more.

Eating White Rabbit Candy Properly

Peeling Off the Wrapper Slowly

When it comes to enjoying White Rabbit Candy, the experience starts with unwrapping it. To savor the anticipation, it is recommended to peel off the wrapper slowly. As you unravel the iconic white paper, you’ll feel a sense of nostalgia and excitement building up.

It’s like unwrapping a little treasure, revealing the delicious treat that lies within.

Letting the Candy Dissolve vs. Chewing

Once you have unwrapped the White Rabbit Candy, you have a choice to make – do you let it dissolve on your tongue or do you chew it? The traditional way to enjoy this iconic candy is to let it slowly dissolve in your mouth.

As it melts, you’ll start to experience the creamy, milky flavor that White Rabbit Candy is known for. However, if you prefer a bit of a crunch, you can also chew the candy. This will release bursts of flavor as you bite into its creamy center. The choice is yours!

Getting All the Subtle Flavors and Textures

White Rabbit Candy offers more than just a sweet taste. To truly appreciate its flavors and textures, take your time while enjoying it. As the candy dissolves or gets chewed, you’ll notice subtle hints of vanilla and condensed milk.

The creamy texture adds to the overall experience, creating a smooth and velvety sensation in your mouth. The combination of flavors and textures is what makes White Rabbit Candy so unique and beloved by many.

For more information about the history and production of White Rabbit Candy, you can visit the official website of White Rabbit Candy.

Where to Find White Rabbit Candy

If you’re a fan of White Rabbit Candy or simply curious to try it for the first time, you may be wondering where you can find this delicious treat. Luckily, there are several places where you can purchase White Rabbit Candy, both online and offline.

Online Stores That Ship Worldwide

One convenient option is to purchase White Rabbit Candy from online stores that offer worldwide shipping. These online retailers can deliver this delightful candy straight to your doorstep, no matter where you are in the world. Some popular online platforms to consider are Amazon, eBay, and Alibaba.

You can easily browse through their selection and choose from various package sizes and flavors.

Asian Grocery Stores and Specialty Candy Shops

If you prefer a more hands-on shopping experience, you can visit local Asian grocery stores and specialty candy shops. These establishments often carry a wide range of Asian snacks and candies, including White Rabbit Candy. You can explore the aisles and discover other tasty treats as well.

To find a store near you, a quick online search or asking for recommendations from friends or family who enjoy Asian cuisine can be helpful.

Places to Enjoy White Rabbit in China

For those fortunate enough to visit China, there are plenty of places where you can not only find White Rabbit Candy but also experience the cultural significance of this iconic sweet. In major cities like Beijing and Shanghai, you’ll find street markets, traditional shops, and even dedicated White Rabbit Candy stores.

These locations offer a unique opportunity to immerse yourself in Chinese culture while indulging in the delightful taste of White Rabbit Candy.

White Rabbit Candy is truly a beloved treat that can be enjoyed by people all around the world. Whether you choose to order it online, visit a local store, or explore the streets of China, the rich and creamy flavor of White Rabbit Candy is sure to leave you craving more.


With its signature chewy texture and sweet milk flavor, White Rabbit candy provides a truly unique taste experience. This Chinese novelty treat has developed an international fanbase for good reason. From its origins in 1943 to today, White Rabbit captures both childhood nostalgia and exotic allure in just one little candy.

So next time you come across this cute little bunny, give it a try – you’ll find out exactly why White Rabbit has become so beloved across the world.

Similar Posts